Social Media Monitoring to Attract and Retain Talent

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Social Media Monitoring to Attract and Retain Talent
Attracting talent and retaining them has become a challenging situation in the current competitive world. Industries in the IT and Biotech sector struggle hard to find the talent required for their business and even if they hire the skilled people, it becomes equally difficult to retain them by providing the right compensation, work culture, etc. This is because these businesses require niche and core skills which are groomed and acquired over a period of time. 
These skills also require the necessary certifications to carry on the jobs in these industries. Because of these niche skill set, they are valued higher and are compensated more than the normal industry standards. This requires the HR function to constantly endeavor their efforts to plan for recruitment and do mass drives to attract these skill set. They also roll out different compensations plans and benefits to control the attrition.
With the advent of social professional networking sites such as the LinkedIn, Meetup, CiteHR, Glassdoor etc. HR professionals can find a way to leverage them to hunt for the talents that their businesses require. LinkedIn is a leading professional networking platform with 467 million users and a market cap of $14.2 billion. Most of the company’s recruit using the professional profiles from LinkedIn. 
Below is the list of companies which provides media monitoring services:

Moreover, these platforms provide a way for peers and colleagues to provide recommendations and credentials over the expertise that helps the recruiters to hire the right talent. By monitoring these profiles, the recruiters have an idea of their expertise in the core skills that a job demand and enables to reach out to them.
There are many ways that these sites can be monitored, to identify the right talent to seek. It becomes pretty difficult to watch out all the profiles but these sites enable filters and search tags to help monitor on the specific industries. For example, the recruiter can look for the skills and professionals in the sector that his company is in to make his effort simpler.


 Further to recruitment, the information from these sites also provides details and reviews about the equally competing companies in the sector. This provides an insight of the issues in the sector and what the competition is offering. This facilitates the management to restructure their packages and fun events to balance the work and life.
Sites such as Glassdoor provide employees view of the situation of the companies they have worked with and the reasons why they change their jobs from their previous companies. Monitoring this information is vital for any manager or human resource professional to cultivate the culture that creates a positivity for the employees to be retained. Social media is a vital asset to monitor the trends in the talent management arena and it can really be a great asset for human resource professional to attract talent if used in a right way.



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